In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as other truths concerning contemporary B2B advertising. We talk about just how the purchasing journey is now entirely fragmented and also the way that area structure can help marketing professionals take back control of… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other truths regarding contemporary B2B marketing. We talk about how the purchasing journey is now entirely fragmented and the manner in which community building can aid marketers retake control of the exploration and also dema… Read More